As the former Chief Commercial and Digital Officer of MediaCorp, Parminder spearheaded many transformational initiatives that unlocked several new revenue streams, driving significant growth in the digital and TV businesses. Before that, he successfully led Asia-Pacific businesses at Google and Twitter, driving scale and developing new monetisation models.

As COO, Parminder plays a crucial role in guiding Tatler Asia's commercial and operational strategies, with a focus on enhancing regional and local market presence, driving advertising, sponsorships, collaborations, and B2B revenue growth. Additionally, he is instrumental in amplifying Tatler Asia's brands and spearheading growth through the exploration of new products and business models, contributing to Tatler Asia's next growth phase.